Snail mail is still useful in the marketing world, you
can actually keep good communication between yourself and people this
way. The way to get people to sign up for your mailing list is to entice
them by offering them something for free that they can actually find
useful. Make sure the form for their information isn't too long, if it's
too long people are less likely to fill it out. You should also send
yourself one of your mailers so that you can see what exactly it looks
like.
Key Takeaways:
- Post cards are very cost effective as more than half of people who receive them actually do read them. They are also very cheap and can be bought in bulk.
- Tell a compelling story as this will make your readers think about you and your story and not see you as just a marketer.
- Make sure to proofread as you want to come across as a professional business/content creator. Misspelled words and poor grammar will make you come across as an amateur.
"Even with
Postalytics helping to speed up the standard production time of direct
mail, there are still many tips and tricks to keep in mind while
building a campaign."
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