What are the Advantages of Direct Mail?

There are many advantages of direct mail if you are a marketer. First, direct mail allows you to send your advertisements directly to your target customers. This is a great way to save money as you aren't wasting advertisements on people who have zero interest in your product. Since direct mail will include a physical piece of mail, this allows for a greater chance that the customer will keep the advertisement via pinning it to their fridge. Finally, when you use direct mail marketing it allows you to promote a big sale and get that information to your customer base with enough time for them to prepare.

Key Takeaways:

• Direct marketing mail allows you to reach people that need the product that you're selling. There is no middle man involved.
• You also can save money by using direct mail as you are then controlling who is seeing your advertisements.
• Direct mail marketing allows you to customize your ads to your specific audience, which will probably help with leads.

"You no longer have to waste money on reaching customers who aren’t interested in your business through television, billboards, radio, and newspaper ads."

Read more: https://www.datamasters.org/advantages-direct-mail/

Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail

Snail mail is still useful in the marketing world, you can actually keep good communication between yourself and people this way. The way to get people to sign up for your mailing list is to entice them by offering them something for free that they can actually find useful. Make sure the form for their information isn't too long, if it's too long people are less likely to fill it out. You should also send yourself one of your mailers so that you can see what exactly it looks like.

Key Takeaways:

• Post cards are very cost effective as more than half of people who receive them actually do read them. They are also very cheap and can be bought in bulk.
• Tell a compelling story as this will make your readers think about you and your story and not see you as just a marketer.
• Make sure to proofread as you want to come across as a professional business/content creator. Misspelled words and poor grammar will make you come across as an amateur.

"Even with Postalytics helping to speed up the standard production time of direct mail, there are still many tips and tricks to keep in mind while building a campaign."

Read more: https://www.postalytics.com/blog/direct-mail-marketing-30-expert-tips-insights-deliver-high-converting-direct-mail/

The Comeback of Direct Mail

The future of direct mail is a mixed bag. On the one hand, social media and electronics have become a faster, easier and cheaper way to reach people, and in the recession a little over 10 years ago, direct mail dropped in popularity. On the other hand, direct mail still is a good way to impact people with a message in a way they can hold in their hands and easily pass on to others. So, it will continue to be a method of advertising.

Key Takeaways:

• The recession in 2009 led to lower marketing budgets, which reduced the level of direct mail sent by businesses.
• Three-quarters of direct mail volume comes from commercial printers and specialized direct mail printers.
• Direct mail is critical because it is tangible, drives the call to action, is easily tracked and offers the highest conversion rate.

"Direct mail remains an important tool for businesses to reach new and existing customers and a pivotal application for the USPS and for a broad sector of the printing industry."

Read more: https://documentmedia.com/article-2555-The-Comeback-of-Direct-Mail.html