Reasons To Still Use Direct Mail

The secret to using direct mail marketing effectively is to make the mailing so compelling that customers feel they have to pay attention. One advantage of direct mail is the large amount of information that can be included. Additionally, unlike TV or radio ads, a direct mail item can be put aside to be read when time permits. Direct email marketing campaigns are relatively inexpensive. For traditional mail, you can usually obtain a bulk discount from the post office.

Key Takeaways:

• The key is to make the mailing so appealing that recipients feel compelled to pay attention to it.
• Compared to TV ads, direct mail has fewer constraints on the amount of information that can be included.
• Direct email marketing is inexpensive, and with traditional mail you can receive a bulk discount from the post office.

"Direct mail has a longer shelf life than say a commercial on a radio, as a leaflet can be put to one side and read later when time allows."

Read more: https://www.cityofelcenizo.com/reasons-to-still-use-direct-mail/