Due to the COVID-19 crisis, digital marketing has risen even more than expected. Still, with all the companies trying to reach consumers electronically, it's starting to build a digital clutter. Some businesses have looked to the past for inspiration, and began utilizing direct mail marketing instead. By providing a psychical copy of a brand through the mail, customers may be more inclined to try their products. Since most brands strictly adhere to the digital marketing route, there is also less competition.
Key Takeaways:
- Because of changes due to the pandemic, direct mail is more effective than ever right now.
- Brands should deliver carefully targeted direct mail campaigns right now.
- Start your campaigns early so you can get in before other brands start marketing again.
"And with the rapid decline of experiential marketing, many commentators are seeing an opportunity for direct mail."
